PROJECTS SHOWCASE
Digital designs
I designed and copywrote in Russian digital designs for The Estée Lauder Companies Inc. in Figma and Photoshop. I negotiated design decisions with brand teams, presented them to online beauty retailers and then launched. This resulted in an enhanced online presence, increased customer engagement and retention rate.

Landing pages

GOALS:
My goals were create effective designs of landing pages that helped drive conversions and promote products while following brand guidelines.

ACTIONS:
Developed captivating concepts and designs for marketing campaigns, including responsive landing pages for new products and seasonal activations. Focused on creating engaging user experiences that showcased the best products for diverse recipients.

RESULTS:
Led to increased user engagement of 21%, better understanding of products, and ultimately, higher purchase intent.

Emails

GOALS:
My objective was to enhance customer engagement, loyalty, and drive sales growth through eye-catching email designs of skincare, make-up routines, new products, and fragrance ingredient descriptions.

ACTIONS:
Created personalized email flows for customer segments based on data analysis. Designed captivating emails templates for luxe brands and conducted A/B testing to optimize personalized features and designs.

RESULTS:
Increased loyal client base by 20%. Boosted overall user engagement and optimized customer experience. Increased brand awareness and drove sales growth through A/B testing.

Project 3

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