GOALS:
My objective was to enhance customer engagement, loyalty, and drive sales growth through eye-catching email designs of skincare, make-up routines, new products, and fragrance ingredient descriptions.
ACTIONS:
Created personalized email flows for customer segments based on data analysis. Designed captivating emails templates for luxe brands and conducted A/B testing to optimize personalized features and designs.
RESULTS:
Increased loyal client base by 20%. Boosted overall user engagement and optimized customer experience. Increased brand awareness and drove sales growth through A/B testing.